Allbirds × Parallel

Ways Allbirds could use the Decisions API

Footwear and apparel brand selling online and through retail partners.

Retail & commerceSells to consumers50–500 employees

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01choice

Productweekly

Prevent wasted shopping trips by flagging closed retail partner locations

Why: Allbirds is focusing on e-commerce and wholesale after announcing the closure of its remaining full-price U.S. stores.¹

Example

Prevent wasted shopping trips by flagging closed retail partner locations

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionDoes this exact retail partner location’s official website show it as open, temporarily closed, or permanently closed?

Decision

OpenShow the location
Temporarily closedMark temporarily closed
Permanently closedRemove from locator
UnclearReview the location

02yes / no

Operationslive

Keep wholesale listings accurate by matching them to catalog records

Why: Allbirds sells through wholesale partners including REI, Nordstrom and Dick’s Sporting Goods.²

Example

Keep wholesale listings accurate by matching them to catalog records

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionDo this wholesale partner listing and this Allbirds catalog record describe the same exact shoe model, color and intended wearer?

Decision

Yes ≥ 90%Link the listings
Yes 50–90%Queue for review
Yes < 50%Keep listings separate

03score

Saleslive

Focus bulk sales outreach by scoring organizational gifting evidence

Why: Allbirds offers bulk orders and recommends a four-week lead time for fulfillment.³

Example

Focus bulk sales outreach by scoring organizational gifting evidence

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionHow strong is public evidence that this exact bulk-order lead buys merchandise or gifts for employees, customers or events?

Decision

StrongPrioritize sales outreach
ModerateSend bulk information
LimitedQualify the lead
None foundRequest buying context

04choice

Supportlive

Resolve retailer return requests faster by finding the retailer’s route

Why: Allbirds directs customers who bought from another retailer to return their purchase to that retailer.⁴

Example

Resolve retailer return requests faster by finding the retailer’s route

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionFor this customer’s named purchase retailer, what does its current official returns page offer: a returns portal, in-store returns only, or contact-based returns?

Decision

Returns portalShare portal link
In-store onlyDirect to store
Contact basedShare retailer contacts
UnclearResearch retailer policy

05choice

Productweekly

Reduce dead-end agent suggestions by flagging unavailable shoe variants

Why: Allbirds’ shopping-agent flow searches its catalog and creates carts for buyers.⁵

Example

Reduce dead-end agent suggestions by flagging unavailable shoe variants

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionOn Allbirds’ official product page, is this exact stored shoe variant available, out of stock, or no longer listed?

Decision

AvailableOffer the variant
Out of stockSuggest an alternative
Not listedRetire the suggestion
UnclearReview variant status

06choice

Saleslive

Speed distributor prospect routing by classifying footwear distribution footprint

Why: Allbirds uses international distributors and has explored distribution opportunities in additional geographies.⁶

Example

Speed distributor prospect routing by classifying footwear distribution footprint

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionWhat footwear distribution footprint does public evidence show for this exact prospective distributor: international, single-country, or no demonstrated footwear distribution?

Decision

InternationalRoute to partnerships
Single-countryRoute to regional team
None demonstratedRequest footwear references
UnclearResearch the prospect

07yes / no

Operationsmonthly

Keep factory records current by verifying stored facility addresses

Why: Allbirds works with a small number of factory partners and emphasizes how its shoes are made.⁷

Example

Keep factory records current by verifying stored facility addresses

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionDo official public sources still list this exact supplier’s stored factory address as an operating facility for that supplier?

Decision

YesRetain factory address
NoReview factory record

08choice

Riskquarterly

Focus supplier reviews by flagging public labor and environmental reports

Why: Allbirds’ supplier code requires suppliers to comply with applicable laws and sets labor and environmental expectations.⁸

Example

Focus supplier reviews by flagging public labor and environmental reports

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionWhat public evidence exists about labor or environmental enforcement involving this exact supplier: confirmed action, reported allegation, or none found?

Decision

Confirmed actionEscalate supplier review
Reported allegationInvestigate the report
None foundRetain review schedule

09yes / no

Salesmonthly

Keep campaign outreach records current by verifying creator profile links

Why: Allbirds’ “Say Yes” campaign featured creators alongside the Varsity Collection and Dasher NZ.⁹

Example

Keep campaign outreach records current by verifying creator profile links

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionDoes this exact creator’s stored social profile still publicly identify itself as belonging to that creator?

Decision

YesRetain profile link
NoReview creator record

10choice

Supportlive

Resolve ReRun return requests faster by confirming the channel’s route

Why: Allbirds ReRun directs its merchandise returns through a separate returns portal, not Allbirds brand stores.¹⁰

Example

Resolve ReRun return requests faster by confirming the channel’s route

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionDoes the official website for this customer’s named purchase channel currently direct returns to a portal, a store, or customer service?

Decision

PortalShare returns portal
StoreDirect to store
Customer serviceShare support contact
UnclearReview channel policy

Decisions API docs ↗