Clay × Parallel

Ways Clay could use the Decisions API

Clay helps businesses build automated go-to-market workflows with enriched data.

SoftwareSells to businesses50–500 employeesOnboards third partiesPublic API

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01choice

Productmonthly

Keep Sculptor contact records current by flagging role changes

Why: Sculptor can re-enrich stale records on a schedule, including contact titles.¹

Example

Keep Sculptor contact records current by flagging role changes

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionDoes this contact still hold the employer and title stored in this Clay record, according to current public sources?

Decision

Both currentRetain both fields
Title changedUpdate the title
Employer changedFlag the job change
UnclearQueue for review

02yes / no

Productlive

Prevent Salesforce duplicates by matching imported company records

Why: Clay recommends keeping original Salesforce values alongside enrichments and avoiding duplicate records on write-back.²

Example

Prevent Salesforce duplicates by matching imported company records

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionDo this imported company record and this existing Salesforce company record refer to the same exact company, based on public identifiers?

Decision

Yes ≥ 90%Link the records
Yes 50–90%Queue for review
Yes < 50%Keep records separate

03score

Saleslive

Improve inbound routing by scoring leads against target technologies

Why: Clay’s automated inbound flow enriches, scores, and routes leads to reps.³

Example

Improve inbound routing by scoring leads against target technologies

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionHow many of this inbound lead’s company’s target technologies are publicly evidenced as currently used: none, one, or two or more?

Decision

NoneRoute for general outreach
OneRoute to sales development
Two or moreRoute to specialist rep

04choice

Supportlive

Resolve coverage tickets faster by detecting customer ownership changes

Why: Clay directs customers with data coverage gaps to support for help finding a solution.⁴

Example

Resolve coverage tickets faster by detecting customer ownership changes

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionFor this customer account reporting a coverage gap, is its exact company publicly described as independent, acquired, or merged?

Decision

IndependentInvestigate current company identifiers
AcquiredInvestigate parent company coverage
MergedInvestigate successor company coverage
UnclearRequest account clarification

05choice

Productweekly

Reduce wasted Sequencer outreach by flagging inactive prospect companies

Why: Clay Sequencer 2.0 keeps campaign lists fresh through Audiences-based enrollment and unenrollment.⁵

Example

Reduce wasted Sequencer outreach by flagging inactive prospect companies

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionIs this campaign prospect’s exact company publicly operating, acquired, or closed?

Decision

OperatingRetain campaign eligibility
AcquiredReview account ownership
ClosedRemove from campaign
UnclearQueue for review

06choice

Productmonthly

Keep Enrich CRM technology fields current by verifying usage

Why: Enrich CRM adds detected technologies to company rows in Clay tables.⁶

Example

Keep Enrich CRM technology fields current by verifying usage

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionIs this company’s stored technology publicly evidenced as currently used, formerly used, or not verifiable?

Decision

CurrentRetain technology field
FormerMark technology historical
UnverifiableFlag for research

07choice

Productlive

Make Clay MCP outreach timely by selecting evidenced account developments

Why: Clay MCP lets reps research accounts and draft personalized copy inside Codex.⁷

Example

Make Clay MCP outreach timely by selecting evidenced account developments

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionFor this exact prospect company, which account development is best supported by recent public sources: funding, expansion, product launch, or none?

Decision

FundingDraft funding context
ExpansionDraft expansion context
Product launchDraft launch context
NoneUse general account context

08choice

Saleslive

Speed partner evaluation by routing applicants by data coverage

Why: Clay evaluates integration partner proposals before partners publish templates and support material.⁸

Example

Speed partner evaluation by routing applicants by data coverage

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionDoes this integration partner applicant publicly offer contact data, company data, both, or neither?

Decision

Contact dataRoute to contact specialists
Company dataRoute to company specialists
BothRoute to platform partnerships
NeitherRoute to general review

09yes / no

Productlive

Reduce outreach errors by validating Claygent account claims

Why: Claygent researches the web and uses account context to inform go-to-market plays.⁹

Example

Reduce outreach errors by validating Claygent account claims

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionIs this Claygent-generated claim about this exact prospect company supported by current public sources?

Decision

YesUse claim in outreach
NoRemove claim from draft

10choice

Operationslive

Shorten Skills Marketplace reviews by screening repository licenses

Why: Clay accepts Skills Marketplace submissions and reviews them for safety, quality, and compatibility before publication.¹⁰

Example

Shorten Skills Marketplace reviews by screening repository licenses

POST https://api.parallel.ai/v1/decisions

Send with your key in the x-api-key header.

QuestionFor this submitted skill’s linked public repository, is its license permissive, restrictive, or not publicly stated?

Decision

PermissiveContinue publication review
RestrictiveSend for license review
Not statedRequest license clarification

Decisions API docs ↗